Sara Turnley

Resume

Digital Media (Graphic Design, Photography, Videography, Adobe Lightroom, Adobe Premiere Pro, Adobe Indesign, Adobe Photoshop, Adobe Illustrator, Canva)
Web Development (WordPress, SharePoint Designer, Shopify, SharePoint Communications Sites, WIX, Adobe Experience Manager, FileZilla, TextWrangler, Elementor, Squarespace, GoDaddy
Social Media (Streamyard, Hootsuite, Social Studio, Facebook, Twitter, Instagram, Snapchat, VSCO, LinkedIn, Pinterest, Google+, Vimeo, YouTube
Project Management (Slack, Asana, Basecamp, Monday, GoToWebinar, Zoom)
Software Systems (Adobe Creative Cloud/Suite, iOS Applications, Google Suite/Products)
Microsoft Office (all products; public & secure environments)
Programming/Markup Languages (HTML, Bootstrap, Movable Type, CSS, Sass, SQL)
Marketing Communications (Salesforce, Pardot, Grammarly, MailChimp, Content Creation, Internal/External Communications, Copywriting, Ghost Writing, Strategic Research, Media Outreach, Editorial Management)
Leadership & Public Speaking

The Marlin Alliance Annual Manny Cruz Award (2019 & 2020)
The Marlin Alliance On-the-Spot Award (2020
NAVWAR Lightning Bolt Award – Public Affairs Team for Redevelopment and Redesign of Internal Communications Site (2019)

Professional & extracurricular work with multiple nonprofits including but not limited to:

B.A., Public Relations Communications, Auburn University, 2017

Sara Turnley Consulting

Marketing, Communications, Web Design Consultant

Design and manage client’s websites, marketing and social media campaigns (private, public & nonprofit)
Develop, schedule, and maintain content for multiple social media platforms
Create content (blogs, whitepapers, program curriculum) and disseminate to client’s target audiences through different platforms and media outreaches
Construct and monitor monthly communication plans including email marketing and communication campaigns

Creative Director

Gaylor-Hansen Team at CrossCountry Mortgage - San Diego, CA

Social Media/Marketing Coordinator

Directed filming sessions with team members to create educational content for social media
Created, hosted and directed daily, live podcast shows streamed to YouTube, Facebook and LinkedIn
Filmed marketing & business events with industry professionals
Filmed, created and edited content for Instagram Reels, YouTube Shorts, TikTok and Facebook Reels

Creative Director

Social Media & Marketing

Created social media content; scheduled and managed daily social media editorial calendar
Managed and maintained 10+ social media accounts (team & individual) across multiple platforms
Responsible for creating and monitoring social media paid advertising (Facebook & Instagram)
Influence manager in content creation and social media strategies
Analyzed social media analytics and data to grow social media leads (organic & paid)
Responsible for creating marketing graphics and content to promote industry events

GH Community (Gaylord-Hansen Team's Nonprofit)

Community Development Coordinator – adopted and provided support to service members & their families of USMC Regiment (CLR-17)
Marketing Coordinator – created content and maintained community website and social media accounts

The Marlin Alliance, Inc. - San Diego, CA

Communications Specialist/Defense Contractor (Secret Clearance)

Web Design/Development (NAVWAR)

NAVWAR Internal Communications Website project lead - Created and maintained content to serve command headquarters of 2,500+ employees
- Designed, redeveloped, and maintained the internal news site through four iterations
  - First: one-page site maintained on the Fusion Platform (languages: MovableType, Bootstrap 4, HTML, CSS & JavaScript) Second: Fusion, multi-page site; Third iteration: SharePoint Communications Site; Fourth: redeveloped news site using a preexisting template and Adobe Dreamweaver to meet government client design requests
  - Worked with Navy System Administrators to host the news site in a CAC-protected S3 bucket
Worked with NAVWAR Office of the Command Information Officer (CIO) Knowledge Management (KM) Team and Systems Administrators to design, update and maintain the NAVWAR Public Website (external)
- First iteration: (navy.mil public site) hosted in SharePoint platform (SharePoint Designer 2010/2013); Second iteration: hosted in WordPress (secure environment)
- Created public website templates as a foundation for all NAVWAR Enterprise sites

Communications (The Marlin Alliance)

Integrated Product Team (IPT) lead for The Marlin Alliance Marketing and Communication
Worked with company executives and program managers to create and maintain marketing content including monthly company newsletters from executives to the Marlin workforce
Collaborated with company executives to develop and maintain the company website

Digital Media (NAVWAR)

Designed social media graphics for NAVWAR headquarters to share across the command’s social media sites
Worked with NAVWAR Director of Corporate Operations and Facilities Manager to design Mission, Vision, Value banners, graphics, and posters to be printed and displayed around the Command Operations offices
Worked with NAVWAR Corporate Operations and Facilities Manager to design Return to Workplace graphics to assist with a smooth transition following the COVID-19 pandemic
Filmed, edited, and published command videos to share internally and externally (when applicable)
Photographed command events, edited photos, and shared internally and externally (when applicable)

Public Affairs/Communications (NAVWAR)

Wrote and published approximately 30 stories/articles per month to the command’s internal news site
Drafted communications for GS-15 & above including the NAVWAR Commander and Executive Director
Drafted detailed communication plans for high-level command initiatives and programs including the DoD’s monthly observances, Cybersecurity Awareness Month, AFCEA WEST, Independent Manpower Study, Navy Exchange Office 365 (NEO365) and NAVWAR’s migration to a secure Microsoft Office cloud environment

Technical Maintenance/Support (NAVWAR)

Acting technology maintenance and support Subject Matter Expert for Public Affairs team for Commercial Virtual Remote Teams environment (Impact Level 2 Microsoft Teams environment implemented DoD-wide); NEO365 Impact Level 5 Microsoft Environment; Flank Speed Impact Level 5 Microsoft environment
Ability to understand technical writing, technical training, technical support resources and re-write terms for the non-technical team members/workforce to understand

PANALITIX - San Diego, CA

Content Marketing Manager

Copywriter for global marketing and communications materials including blogs aligned with product roadmap
Researched and monitored working SEO, keywords, slugs & meta descriptions to enhance blog searchability
Responsible for writing content for the monthly newsletter, press releases and email copy for events, promotional materials, company updates and alliance/partner materials - segmented copy for the USA, ANZ & UK
Created content (case studies, infographics & white papers) and marketing plans to increase lead generation
Utilized Salesforce and Pardot for drip campaigns and marketing automation
Redesigned marketing plan to support new product launches, brand guidelines and redesigned business direction